Page 11 - July 2018 inLeague with Conference Program

Monday, July 16, 2018

All events at the Sheraton Austin Hotel at the Capitol
on the Lobby Level unless otherwise noted
Cinemas / The Texas Theatre, Dallas, TX 10:45am - 11:15am
networking refreshment Break
The Importance of Coordination and (Capitol Ballroom Foyer)
Cooperation Between Development and Sponsored by:
Marketing
(Creekside I, 2nd Floor)

Coordination: the process where different elements 11:15am - 12:30pm
of a complex body communicate openly, so as
to enable them to work together more efficiently,
and the ability to fuse together different parts of an tools & teChniques segment 1B
organization smoothly and effectively. Cooperation: (Please note: Six concurrent sessions, all repeated from before
break)
the process where groups of organisms work and
act together for common or mutual benefits. Sponsored by:
Nowhere are these two concepts more important
than in the offices of a historic theatre, where so
many moving parts and constantly changing tasks,
priorities and deadlines are the norm. This session Rust Belt, Rural and Vibrant - The
focuses on the value and importance of coordination Rejuvenation of the 135-Year-Old Struthers
between fundraising and marketing staff, and how Library Theatre
a cooperative, collegial environment will strengthen (Bickler, 4th Floor)
both functions of your theatre. Everyone in the
theatre world would likely agree that every staff
member has a seemingly endless to-do list. We all Yes You CAN: An Access Model in the
face looming deadlines and competing priorities. This Garden State
is especially true for fundraising and marketing staff. (Tannehill, 4th Floor)
And in smaller theatres, that may even be the same
staff person! This session will show how taking time to
coordinate between these two functions can actually Transforming Patrons to Evangelists: A
save time, enhance productivity and even help Case Study & Hands-on Customer Journey
management with staff retention. A panel consisting Mapping Workshop
of two seasoned fundraising professionals and two (Capitol View Terrace North)
experienced marketing professionals will present
their “top ten” list of reasons why cooperation and
coordination between development and marketing Building Fundraising Muscle and
is critically important to a theatre, along with a Implementing Successful Capital
discussion of some recent scholarly publications that Campaigns
highlight how cooperation will grow and become (Creekside II, 2nd Floor)
a part of the organizational culture if practiced
regularly. Next, each panelist will give 3-5 minutes Maximizing Movies for Historic Theatres --
of remarks focusing on their own experiences and Fulfilling Mission, Creating Magic
success stories. Finally, the session will become a (Capitol View Terrace South)
dialogue between the panelists and the audience, as
the moderator fields questions from participants. The
session is designed to present the subject matter in a
light-hearted and humorous fashion, and to be a true The Importance of Coordination and
give and take between the four panelists, and, in turn, Cooperation Between Development and
between the panel and the audience. Marketing
Presenters: Diana Gordon, CFRE, moderator, President, (Creekside I, 2nd Floor)
and Mallory Rine, Marketing Manager, Orpheum
Performing Arts Centre, Wichita, KS; Becky Hancock,
Executive Director, and Lila Honaker, Director of
Marketing & Outreach, Historic Tennessee Theatre
Foundation, Knoxville, TN

42nd National Conference & Theatre Tour July 2018 INLEAGUE | PAGE 9