Page 15 - July 2018 inLeague with Conference Program
P. 15
Tuesday, July 17, 2018
All events at the Sheraton Austin Hotel at the Capitol
on the Lobby Level unless otherwise noted
7:30am - 3:30pm facilities, being (and remaining) a vital part of the
ConferenCe registration community often means providing a broad range of
(Capitol Ballroom Foyer) arts, cultural, entertainment, and civic opportunities
and services that extend beyond the walls of the
venue itself. For historic theatre organizations, primarily
7:30am - 8:45am associated with their physical building, this may not
eye opener Breakfast: peer DisCussions & networking always be top of mind; however, changing customer
(Capitol Ballroom E-H) behavior, increased competition, and changing
community stakeholder expectations make it
important to think about taking on a more engaged
9:00am - 10:15am
tools & teChniques segment 3a leadership role in the community in order to remain
(Please note: Six concurrent sessions, all will repeat after a successful. Panelists will share recent unique programs
30-minute break) they have offered in their communities and, through
Sponsored by: facilitated discussion, attendees will be able to share
ideas, challenges, and success stories. Participants will
take away strategies for engaging in programming,
outreach, partnerships, and community leadership
Ask a Millennial! beyond the building to help their organizations play an
(Capitol Ballroom C) even more relevant and active role in the community,
to better compete in the market for patrons and
philanthropic dollars, and to better provide public
value.
Organizations spend a lot of time talking about Presenters: Danielle Boyke, Facilitator, Senior Project
Millennials. Now you can talk directly to them. Manager, AMS Planning & Research, Southport, CT;
Following a presentation by Xennial Nick Begley, this Molly Fortune, Executive Director, Newberry Opera
session opens up into a lively, interactive discussion House, Newberry, SC; Dan Sheehan, Operations
with a group of today’s most elusive and sought- Director, Proctors, Universal Preservation Hall, and
after generation of live entertainment consumers. theRep, Schenectady, NY; and Roy Blackwood,
Attendees will hear from and speak to avid Millennial Executive Director, Southeastern Louisiana University /
live event enthusiasts. Panelists will delve into topics Columbia Theatre, Hammond, LA
including how to entice them to your theatre, the
types of advertisements that resonate, social media
promotions, offers they love, memberships versus Demystifying Memberships: Revealing
unique subscription packages, how to turn them into Secrets to Managing a Successful
lifelong supporters and more. Membership Program
Presenter: Nick Begley, moderator, Senior Marketing (Creekside II, 2nd Floor)
Manager, AudienceView, Toronto, ON; Safiatou In today’s competitive cinema environment, it’s
Soumana and Jordania Nelson, Digital Marketing critical that theatre operators understand their patrons
Specialist, Envision Creative, Austin, TX and develop opportunities for patrons to connect with
the theatre on a deeper level. But how do successful
Thinking Outside of ‘The Box:’ Engaging with theatres do it? We’ve surveyed ten highly successful
the Community Beyond the Walls of your theatre membership managers across North America
Venue and discovered the secrets to starting, marketing,
(Capitol View Terrace South) and managing an effective membership program
that goes beyond just maintaining a database. What
For today’s performing arts and entertainment are the key ingredients to developing a membership
that makes sense to your patrons? Should donor
2018 EDUCATION PROGRAMS opportunities and memberships be separate or one in
the same? What role does having benefits embedded
Official in your membership play when it comes to patrons
Conference considering joining your membership? What marketing
Education techniques should your theatre practice to ensure
Sponsor new members are harvested and existing members
are staying engaged?
42nd National Conference & Theatre Tour July 2018 INLEAGUE | PAGE 13
