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• Competitors are beating you to                   mechanism going that assesses key

             the punch on innovation                         levers of risk: Customer, Market,

          •  Growth remains elusive, while                   Competitor, Internal Performance,

             other competitors seem to                       Supplier Performance. Establish a

             be growing                                      Command Center where executives

          • Seem like you’re losing critical                 can evaluate risk and address issues

             deals that were “yours” in late                 formally.

             stages

          • Management team meetings                         Systematically assess and

             seem to address a list of crisis in             reprioritize to build focus

             response to what is happening                   and commitment

             outside the company                             Pay attention to each risk, don’t,

          • You rolled out a major change,                   however, address every risk.

             and you can’t tell if you’re                    Establish a corporate strategy that

             getting any results                             takes into consideration various


                                                             scenarios and set strategic goals
        A few simple steps can get your                      and priorities. If you’re feeling like

        management team on to a more                         management team meetings are

        adaptive leadership process. If you’re               one endless firehose on immediate

        bothered by the questions above                      risks, it may be that your filter

        start here:                                          is off. It is essential that strategic


                                                             priorities are established, otherwise
        Get a sense-response mechanism                       the organization can twist in the

        in place                                             wind of uncertainty or fall victim


        Don’t leave identifying risks to the                 to analysis paralysis. Address risks

        executive staff reading the Wall                     at the management level that affect

        Street Journal or Forbes. Don’t leave                those priorities. Get other issues

        assessing risk for the annual or semi-               off the plate. Some call it their

        annual strategy session. Things are                  Top 9. Others, like Microsoft,

        moving too quickly. Get a formal







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