Page 115 - CONFERENCE BOOK OF INTERNATIONAL CONFERENCE ON GENDER, CULTURE AND SOCIETY (ICGCS) 2021

CONFERENCE PROGRAM AND ICGCS 2021

ABSTRACT BOOK

Gender and Economic Activities

Perceptions of Women Tailor Owners Regarding Factors

That Can Increase Business Success

Susiana, Yindrizal, Ningrum

Universitas Andalas

This study aims to develop a research model regarding the perception of female

tailor owners in Payakumbuh City with factors that can increase business success

using family background variables, human capital, female characteristics, and

motivation. The study used primary data with explanatory survey, non-probability

sampling method with purposive sampling approach. Respondents as 148

owners of female tailors in Payakumbuh City. Data was processed using SPSS

Version 16 and Likert scale analysis, data analysis used descriptive qualitative. The

results showed that the perception of the owner of the female tailor regarding

human background, human capital, and female characteristics were in the

neutral category with an average value of 15.38%, 15.63% and 14.95%. While the

perception of the owner of the female tailor in Payakumbuh regarding

motivation is in the agree category with an average value of 17.20%. The

implication is for women tailor owners in Payakumbuh City to pay more

attention to family background, human capital, women's characteristics, and

motivation to improve and strengthen the economy of each family.

Keywords: Perceptions of Business Owners, Family Background, Human Capital,

Women's Characteristics, Motivation

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