Page 119 - CONFERENCE BOOK OF INTERNATIONAL CONFERENCE ON GENDER, CULTURE AND SOCIETY (ICGCS) 2021

CONFERENCE PROGRAM AND ICGCS 2021

ABSTRACT BOOK

Gender and Economic Activities

The Phenomenon of Mompreneur During the Covid-19

Pandemic Period

Meilani Dhamayanti

Universitas Binus

The phenomenon of layoffs that occurred during the pandemic had an impact

on household resilience. The demand for fulfilling economic needs is a priority

for the survival of the family. The impact of layoffs is felt for households that only

have one source of income, namely the father. The phenomenon of the head of

the household being laid off has become a new phenomenon during the

pandemic. The mompreneurs phenomenon is found in many households where

women as wives who initially only took care of children and the household, now

manage home businesses for family economic reasons. This paper focuses on the

phenomenon of entrepreneurs during the pandemic. The purpose of this paper

is to how the pandemic has increased the role of women taking care of children

and households and also being a family economic warrior. The author conducted

interviews with three mompreneurs who do business to save the family

economy. This paper concludes the layoffs that befell the head of the family,

encouraging women to play a role as saviors of the family economy by doing

small businesses that can help the family economy. Suggestion: mompreneurs

phenomenon occurs in many areas in Indonesia. Local government support is

needed in empowering mompreneurs to improve women's skills and business

potential

Keywords: mompreneurs, layoffs, pandemic, empowerment,

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