Page 10 - NYAA GAHA 30th Anniversary "Service Beyond Gold"

Sindhu Achudan

Lead Product Owner

Ministry of Social and Family Development
NYAA Gold Award Holder (2011 Cohort)

Sindhu Achudan is a dynamic product leader and Government’s career portal UX, boosting adoption by
digital strategist with over 12 years of cross-sector 30%, and developed COVID-19 analytics dashboards
experience spanning government, big tech, and used in policymaking - earning the prestigious COVID
fintech startups. Her career reflects the GAHA ethos Resilience Award.
of ‘Service Beyond Gold’, leveraging innovation
to deliver transformative impact on citizens, Earlier, as Head of Product Consulting at fintech
communities, and businesses. startup DC Frontiers (2013–2019), she scaled teams
across five countries, transformed consulting into a
Currently serving as Lead Product Owner at the revenue-generating arm, contributing to ~30% of
Ministry of Social and Family Development, Sindhu the company’s total revenue. She also led market
defines and leads the product strategy for the Baby entry strategies and product implementations for
Bonus system. Her work focuses on enhancing clients across Southeast Asia.
citizen experience, ensuring regulatory compliance,
and optimising internal workflows. Within six Beyond her professional achievements, Sindhu
months, she led the launch of multiple system is an accomplished Indian classical dancer with
enhancements, which reduced operational workload over two decades of training and performance
by 30%, significantly improving service delivery. experience in Bharatanatyam and Kathak. Starting
She also champions a data-informed roadmap to her dance journey at age three, she has performed
streamline interactions between citizens, businesses, over 1,000 solo and group recitals, both locally and
and government agencies, while mentoring a team internationally. She has been recognised with titles
of product managers to foster a high-performing, such as Child Prodigy, Natya Chudar, Nrithya Bala Sri,
outcome-driven culture. and Nritya Pradeepa. She performed a one-and-a-
half-hour solo Bharatanatyam recital in collaboration
Previously, as Regional Product Marketing Manager with the Singapore Indian Development Association
at Meta (2022–2024), Sindhu drove product adoption (SINDA), raising funds for charitable initiatives.
and market expansion across Asia-Pacific. She Sindhu currently serves as Principal of Usharani
launched a regionally tailored targeting product Maniam Dance Academy.
that lifted ad spending by 10% within one month,
successfully advocated for APAC’s inclusion in global Sindhu holds a Master’s Degree in International
roadmaps (preventing a potential 20% revenue loss), Relations (NTU) and a Bachelor’s Degree in Economics
and influenced global product decisions through and Finance (University of London, Singapore). She
user research and market insights. has continually upgraded her expertise through
certifications in Product Market Fit, Digital Marketing,
From 2019 to 2022, Sindhu was Senior Manager and Scrum Product Ownership.
(Strategy & Masterplanning) at the Smart Nation and
Digital Government Office, where she spearheaded Through her strategic vision, product innovation,
cross-agency digital transformation strategies across and commitment to public service, Sindhu Achudan
the Education and Manpower sectors, collaborating continues to inspire the next generation of leaders
with over 24 agencies. She reimagined the to embrace change, harness technology, and create
inclusive impact.

8 30 Years of Service and Leadership