Page 11 - Exit feature 2017 Final new amended new
P. 11

PAGE   8


      Preparing for sale                            The best
                                                                 MEMBER INSIGHT:
       The best preparation for a sale is   decisions are        MEMBER INSIGHT:
                                                                 PREPARING FOR MBO
       a well-run business, with a strong   around hiring        PREPARING FOR MBO
                                                                 Tony Ward, Founder, Darent Wax co Ltd
       senior team and solid financial      the right people     Tony Ward, Founder, Darent Wax co Ltd
                                            into the senior
       management                           management                          I bought another
                                                                                I bought another
                                                                                factory and
                                            positions.                          factory and
       You will be in a stronger position to                                    deliberately stayed
                                                                                deliberately stayed
                                                                                away from the
       negotiate a higher multiple if you have the   Alastair Stewart,          away from the
                                                                                mothership for 6
       right team, a good track record with the   CEO, etc.venues               mothership for
                                                                                months. I established
       numbers, clean data, contracts that are all                              months. I established
                                                                                the factory, fitted
                                                                                the factory, fitted
       up to date, and a strong, realistic forecast.                            it out, got it up and
                                                                                it out, got it up and
                                                                                running and stayed
                                                                                running and stayed
       Members looking back at their sale                                       away from the main
                                                                                away from the main
                                                                                business.
       process highlight the need to ensure the                                 business.
       management team is bought into your
                                                                 Everything was exactly the same after 6
       exit strategy and motivations are aligned.                Everything was exactly the same after 6
                                                                 months so I realised I had to get someone
       Some members have used incentive                          months so I realised I had to get someone
                                                                 in to do some leadership and ops stuff.
                                                                 in to do some leadership and ops stuff.
       schemes like EMI and Growth Shares
       to incentivize top performing senior                      After trying two guys who just wanted to
                                                                 After trying two guys who just wanted to
       employees. Others have designed formal                    change everything and do it their way, I
                                                                 change everything and do it their way, I
                                                                 finally got someone in really switched on.
       agreements covering minimum price                         finally got someone in really switched on.
                                                                 He’s the same age as the younger tier of
       expectation and remaining in the business                 He’s the same age as the younger tier of
                                                                 people here. I sat him down and told him
       following a sale.                                         people here. I sat him down and told him
                                                                 he wasn’t going to do anything for three
                                                                 he wasn’t going to do anything for three
                                                                 months, just watch and learn how the
       SUCCESSION PLANNING                                       months, just watch and learn how the
                                                                 business does things, and at the end of
                                                                 business does things, and at the end of
       Members who have exited recommend                         that we’ll do a report on what works, what
                                                                 that we’ll do a report on what works, what
       that you plan well in advance to put                      doesn’t, and what needs to change.
                                                                 doesn’t, and what needs to change.
       succession into place, at least 2 to 3
                                                                 It was the hardest three months of his life,
       years before you plan to sell. To instill                 It was the hardest three months of his life,
                                                                 but he did a great report and found it to
       confidence, particularly with PE or an   Take holidays    but he did a great report and found it to
                                                                 be an incredibly useful experience, and he
       IPO, your executive team must have     and record your    be an incredibly useful experience, and he
                                                                 was accepted by the whole team. It gave
                                                                 was accepted by the whole team. It gave
       the credibility, skills, and day to day   absences. This   us something to work with. Then I brought
                                                                 us something to work with. Then I brought
       responsibility for running the business.   will show that you   the guys in to advise on the MBO. I did a
                                                                 the guys in to advise on the MBO. I did a
       Buyers and their advisors will want to be   aren’t instrumental   skills analysis on the team, and that was it;
                                                                 skills analysis on the team, and that was it;
       reassured that they have been doing it   in running the   pretty straightforward from there on in.
                                                                 pretty straightforward from there on in.
                                                business and
       long enough that they will not miss a beat   don’t own major
       with a transfer of ownership.            relationships.
       Partners advise a move into a chairman                 advise bringing them in early to present the
       role at least 12 months before you sell.               figures in the right way (i.e using accounting
       If it’s later than that, buyers may feel it’s          treatments to favour a high EBITDA). They
       still dependent on you. Look for a trusted             can build and maintain your data room, and
       and reliable MD or CEO who can not only                respond quickly to requests for the right
       run the business but impress investors and   Some members   financial information. During the sale process,
       potential acquirers. Define the role around   have used a crisis   they can help you avoid under-trading and
       the skill set and behaviours you want to   test, based on a   ensure your operational accounts balance
       see, not just tasks and competences.   scenario that has   with forecast numbers.
                                             or could happen,
       Some members who have successfully      to identify skills   A Non-Executive Director (NED) with a
                                                gaps in their
       built senior teams by promoting internally   senior team and   strong reputation can add credibility to your
       observe that it could be a newer recruit   fill them before   business, which will reassure potential buyers.
       with the right attitude and skill set. Don’t   going to market.   Some members have used them to advise
       be afraid to elevate and coach someone   If it’s your number   on the right kind of exit; to find an investor
       into a senior leadership position if they are   two, ask how they   or buyer; and to keep them focused on the
       the best fit.                         would deal with a   exit strategy. Members who have seen the
                                            particular scenario   greatest value from NEDs recommend that
       Some members attribute their successful   if you were gone   you are clear on what you want from them,
                                                and how they
       exits to a finance director (FD) or CFO   would manage the   check references, and validate them to
       with experience of selling a business. They   business.  ensure they can help you.
   6   7   8   9   10   11   12   13   14   15   16