Page 21 - Exit feature 2017 Final new amended new
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       investors, we were ‘clean’ in terms of due   optimal if you’re not well represented. Do
       diligence, which really helped. It’s often called   not skimp on the lawyers; get a proper
       being ‘investor-ready’ but actually it’s also   City firm who are used to these kinds of
       ‘acquirer-ready.’ So all the admin stuff had been   deals. Because as sure as eggs is eggs, the
       properly documented, staff on proper contracts,   other side are going to have a good set of
       etc – and that can really help the process along   lawyers.
       and avoid any price chipping.
                                            Our lawyers were people we’d been dealing
       The fact that we carried on growing all the way   with for years; even though our main lawyer
       through really helped the negotiations. Inviting   switched firms mid-deal, she was given
       other bids created a bit of competitive tension,   permission to take the case with her, which
       and we played it fairly cool. But in our meetings   really helped ease things along (she moved
       with the buyer we really just stayed quiet as   to a firm of equivalent stature). We also had
       they were very much led by our broker who kept   a large number of pre-existing investors
       control of those meetings. It’s so important   who’d come on board at different stages,
       to have that professional front; I can’t over-  so we had to get them all on board with the
       emphasise how important that was.    deal. There was a lot of legwork at the end
                                            of the deal to get that all done.
       Finally, I would also say that it’s just as
       important to get great lawyers. As soon as the
       commercial negotiations have been agreed, it
       gets passed to the lawyers and the whole thing          I could have dealt with it
       starts all over again, on a much more detailed   better personally, been less
       level. There’s just a huge amount of stuff that   stressed, that would have been
       has to be done: indemnities, warrantees, etc.
       You can end up with something that’s not   preferable for me.
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