Page 23 - Mar18_BuilderBrief

Work with Mortgage Lenders

to Avoid Payment Surprises

Sales consultants for new construction
should be working hand in hand with their
mortgage lenders to ensure the buyers can
close on their loans if the interest rates rise
during the construction period, says Alma Make Connections, Share Content and
Jacobs, MIRM, of Atlantic Bay Mortgage
Group in Charlotte, N.C. Place Targeted Ads on Social Media
“The building company should make
sure they have an option for the sales “The main focus for home builders in 2018
consultant to use this as a sales tool,” she is an authentic voice and lead generation
explains. “A prospect may walk away from in social media,” says Lauren Karsh, MIRM,
new construction if they have a fear of not CMP, of Colorado Modern Communication
getting the home or having the payment in Parker, Colorado.
increase above their monthly budgeted “Social will begin to serve as a publishing
payment. This just might be a silent outlet, not just a sharing platform. Why
objection.” would our homebuying demographic leave
Jacobs also suggests creating a marketing their favorite social apps when they can get
campaign around “guaranteed” rates for an all the content they want in one place? Also,
extended period of time (six months or more highly targeted ads have proven effective
if you purchase one of our new homes). and simple for lead generation.”
NAHB JAN 2018

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MARCH 2018 | GREATER SAN ANTONIO BUILDERS ASSOCIATION 23