Page 109 - BSIT Course Syllabus (2019-2020)

2 MIDTERM EXAMINATION
After the completion of the V. E-marketing essentials Interactive class
chapter, students should 5.1 4Ps of marketing: discussion TV/ Projector Case study
be able to: 5.1.1 Product
1. Understand the 4Ps of 5.1.2 Price Group discussion
marketing 5.1.3 Place Laptop Business proposal
2. Generate a business 5.1.4 Promotion Quiz/ Exercises
proposal with the aid of 4Ps
of marketing Reporting PowerPoint/ AVP
6
Audio/ Video
Presentation

Reflection

After the completion of the VI. Customer relationship Interactive class Apply and present
chapter, students should management discussion TV/ Projector personal
be able to: 6.1 Introduction to e-customer experience dealing
1. Apply the customer relationship management Group discussion with the customers
relationship management in Laptop services
their project; Quiz/ Exercises
4 2. Distinguish the
advantages of customer Reporting PowerPoint/ AVP
relationship management
3. Understand the customer
relationship management
solution map.

After the completion of the VII. Internet marketing Interactive class Final project
chapter, students should implementation discussion Graphical presentation presentation:
be able to: 7.1 Interactive marketing legal Class will present
12
1. Apply the internet issues their final project
marketing implementation; Application of the
Project Presentation what they have

V01-2018-07-17