Page 415 - Cambridge IGCSE Business Studies
P. 415
IGCSE Business Studies Student CD-ROM
How markets are segmented
Methods of
market
segementation
Geographic Demographic Psychographic
Different regions
within the same Age Lifestyles
country
Different regions Gender Personalities
of the world
Different
countries of the Income Values and
world attitudes
Social class
Family size
Ethnic background
© Cambridge University Press 2014 IGCSE Business Studies Section 3 – Mind maps 2
