Page 416 - Cambridge IGCSE Business Studies

IGCSE Business Studies Student CD-ROM

11 Market research

Sources of market research data

Sources of market
research data

Primary (field) Secondary (desk)
research research

Focus groups Test market Observation Consumer Internet
surveys

Government
Interviews
publications

Postal surveys Business records

Newspapers and
Online surveys
magazines

Library resources

Market research
agencies

© Cambridge University Press 2014 IGCSE Business Studies Section 3 – Mind maps 3