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IGCSE Business Studies           Student CD-ROM



            9  Internal and external communication


            Benefits of effective communication


                                                      Benefits of effective
                                                        communication


                                                                                   Improves
                                                                Improves worker
              Reduces risk of  Faster decision-  Quicker response  motivation and  coordination  Improves customer
                mistakes          making      to market changes                    between        relationships
                                                                   morale
                                                                                  departments


            Methods of communication

                                                                                   •  Face-to-face conversation
                                                                                   •  Interviews
                                                           Oral
                                                                                   •  Meetings
                                                                                   •  Telephone
                                                                                   •  Letters
                                                                                   •  Memorandums
                                                                                   •  Noticeboards
                                                                                   •  Meeting agenda and minutes
                                                          Written                  •  Job descriptions
                                                                                   •  Purchase order and invoices
                 Communication methods                                             •  Reports
                                                                                   •  Company magazine
                                                                                   •  Email
                                                                                   •  Fax
                                                         Electronic                •  Text messaging
                                                                                   •  Video-conferencing
                                                                                   •  Social media
                                                                                   •  Bar charts
                                                                                   •  Graphs
                                                          Visual                   •  Photographs
                                                                                   •  Videos
                                                                                   •  Presentations


































            © Cambridge University Press 2014  IGCSE Business Studies                    Section 2 – Mind maps  6
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