Page 414 - Cambridge IGCSE Business Studies
P. 414
IGCSE Business Studies Student CD-ROM
Section 3 – Mind maps
10 Marketing, competition and the customer
Why consumer spending patterns change
Changes in the product’s
price
Changes in the price of
competitor’s products
Changes in consumer
income
Why consumer spending
patterns may change
Changes in tastes and
fashion
Changes in population size
and structure
Changes in advertising and
promotional spending
© Cambridge University Press 2014 IGCSE Business Studies Section 3 – Mind maps 1
