Page 447 - Cambridge IGCSE Business Studies

IGCSE Business Studies Student CD-ROM

Section 3 – Multiple choice

1 Which of the following might cause a change in customer spending patterns?

A An increase in the production of goods and services.
B The introduction of a new product to the market.

C An increase in consumer income.
D A change of government.

2 Some markets have become more competitive because:
A some businesses have left the market

B the market is dominated by a few large firms
C consumers have more money to spend

D a reduction in the barriers to trade.

3 Which of the following is the best example of an industrial good?

A A new computer-controlled machine
B A television

C A bottle of fizzy drink
D A newspaper

4 A benefit of niche marketing is:
A there are many consumers

B consumers have low incomes
C profits per unit sold are often very high
D the product can be sold to different types of consumer.

5 Which of the following is not a method for segmenting a market?
A Dividing the market according to gender

B Dividing the market according to lifestyle
C Dividing the market according to price

D Dividing the market according to consumer income

6 Primary research is:

A less expensive than secondary research
B the best method of researching the market

C less time-consuming to collect than secondary research
D usually more accurate than secondary research.

© Cambridge University Press 2014 IGCSE Business Studies Section 3 – Multiple choice 1