Page 448 - Cambridge IGCSE Business Studies

IGCSE Business Studies Student CD-ROM

7 Which of the following is not a source of secondary data?
A Internet

B Company records
C Focus panel

D Government statistics

8 Market research data might not be accurate because:

A questionnaires are used
B interviewees always answer truthfully

C interviewers are not properly trained
D too many people are asked to take part in the survey.

9 Which of the following describes systematic random sampling?
A The target market is divided into groups and a selected sample is chosen at
random from each group.
B Every member of the target market has an equal chance of being selected.

C The target market is divided into groups and a fixed number is selected from
each group.

D Every nth member of the target market is selected.

10 Which of the following statements best describes the marketing mix?

A It combines all the elements that are important in marketing.
B It will guarantee the success of a product.

C It is for decisions that a business must take to market a product effectively.
D It is not important for the marketing of industrial goods.

11 A product which has a price elasticity of demand of –1.4 is said to be:
A too expensive

B price elastic
C price inelastic

D a necessity.

12 Wholesalers and retailers are examples of:

A middlemen
B consumers
C producers

D agents.

© Cambridge University Press 2014 IGCSE Business Studies Section 3 – Multiple choice 2