Page 449 - Cambridge IGCSE Business Studies

IGCSE Business Studies Student CD-ROM

13 Which of the following is the correct order for a product’s life cycle?
A Decline, growth, maturity, introduction.

B Introduction, maturity, growth, decline.
C Growth, maturity, introduction, decline.

D Introduction, growth, maturity, decline.

14 The main purpose of an extension strategy is:

A to keep a product in its growth stage for as long as possible
B to prevent a product from entering the maturity stage for as long as possible

C to extend the maturity stage of a product
D to slow down the decline of a product.

15 Which of the following is not an aim of promotion?
A To attract the attention of consumers
B To create a brand image

C To improve the quality of a product
D To encourage retailers to stock the product

16 A good example of promotion is:
A sponsorship

B skimming pricing
C direct sales

D value added.

17 A benefit to producers of e-commerce is:

A more firms are able to enter the industry
B people prefer to buy products using the internet

C competition will decrease prices
D they can market their product to more consumers.

18 A business’s promotional activities are most influenced by:
A the quality of its products
B the size of the marketing budget

C the number of consumers in the market

D market segmentation.

© Cambridge University Press 2014 IGCSE Business Studies Section 3 – Multiple choice 3