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5: Business objectives and stakeholder objectives

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Figure 5.3 Social enterprise objectives

CASE STUDY Social enterprise in China

Canyou Group is a Chinese software company. Formed in 1997 by Zheng Weining, it is now the largest social
enterprise in China with more than 3,700 employees, most of whom are people with disabilities.

Zheng started the social enterprise with a gift of $47,000 from his mother who wanted to give him an incentive
to do something productive with his life. It was at this point that he had the idea of helping not just himself but other
people who had chronic diseases, or were ‘handicapped’ in some way or another. He thought a computer and internet
company would be ideal.

The group’s business activities include software development, computerised cartoons and animation, e-commerce
and other ventures.

Th e profits earned by Canyou Group are used to benefit employees and people with disabilities in the wider

community. It not only takes care of its employees during working hours, but also provides meals, sleeping
accommodation and medical help – all for free and at a cost of $426 per employee. If an employee’s parents visit,
the company management hosts a meal and provides a car so they can tour the city.
Adapted from China Daily, 6 September 2012, www.chinadailyasia.com/life/2012-09/06/content_116476.html

TASK
a Identify two reasons why Zheng Weining could be described as an entrepreneur.
b Identify and explain two reasons why Canyou Group is a social enterprise.