Page 32 - Electronic Media

32 Media Studies - II ELECTRONIC MEDIA

# # # # # Write a tease. This will be used with other teases to whet the appetite
of the listener before the news is aired. This should not be longer
than a sentence.

# # # # # Write a lead sentence. This is used to grab the listener’s attention.
Be concise and accurate with your lead.

# # # # # Write the body. Include all necessary facts, figures, and main points.
Radio news stories are typically 100 to 300 words, based on the
amount of time dedicated to the story. 100 words equates to
approximately 30 seconds of air time.

# # # # # Write a story conclusion. This should be no longer than a sentence
or two that sums up the key points of the story.
# # # # # Format your script in accordance with basic radio script guidelines

which may vary from radio station to radio station.

INTERVIEW FORMATS FOR RADIO

There are many different interview formats for radio. They are:

1. Face-to-face pre-tape:

This taped interview is done in person, edited and aired later,
sometimes as part of a report, sometimes in its entirety.

# # # # # Be prepared with key messages and special quotes

# # # # # Speak clearly, but naturally. Vary the pace and inflection of your
voice. Avoid jargon, technical terms, statistics and too many facts.
Speak conversationally and avoid being verbose - don’t read notes.
# # # # # Sit comfortably.

# # # # # Be careful of shuffling paper noises.