Page 34 - Electronic Media

34 Media Studies - II ELECTRONIC MEDIA

# # # # # You can insert comments such as “That’s a good point but in practice”
(and then move to your key message).

# # # # # Always keep your tone friendly. You might want to say: “I guess
we’ll just have to agree to disagree.” or “I’m sorry I can’t persuade
you, but here are some facts that show another picture....”

5. Radio news interview
Probably the shortest interview type; clips of an interview with you
will be put into short radio news items. You will want to prepare
messages in 20-second (maximum) clips.

# # # # # Be prepared in advance with one or two strong “quotable quotes”
(your main messages condensed down to single sentences) and don’t
be afraid to repeat these.

# # # # # Reporters will look for sound clips that offer emotion, controversy
and gripping examples.

# # # # # Never say anything is “off the record” as it never is.

6. Documentary interviews

Longer interviews with great messaging opportunity.

# # # # # Documentary producers are also looking for good clips. Be prepared
with anecdotes or short stories that illustrate your key points.

# # # # # If you feel tired etc., take a break. If you don’t, you may share
information you did not mean to share.

All interviews have the following three parts: l. the opening. 2. The
body. 3. The closing