Page 30 - Electronic Media
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30            Media Studies - II   ELECTRONIC MEDIA


         “Who can become radio jockey?”

          ! ! ! ! ! If u can talk the talk u can become radio jockey. If you’re smart,
            can think on your feet, and have a mind to become a leader of
            popular taste, you can be a radio jockey.
         ! ! ! ! ! To be good “company”, the RJ needs to be able to choose good
            music, write an interesting script, and present a show well. Being
            well-informed, obviously, helps in making intelligent conversation.

         ! ! ! ! ! “A radio jockey should be tuned in to at least two of the three ‘V’s
            of communication: verbal and vocal,” Verbal skills consist, broadly,
            of eloquence, intonation, and pronunciation; vocal skills relate to
            voice modulation and tonal quality. The third V stands for visual–
            but that hardly matters when you’re an RJ.

         ! ! ! ! ! For all those of you who have a passion for music and desire to
            pursue a career in a related field, Radio Jockeying could be just the
            field for you. A radio jockey is basically someone who gets paid for
            playing his favorite tunes.
         ! ! ! ! ! In simple terms, an RJ guides listeners through a radio programmed,
            entertains them and gives them information.

            The first ever FM radio show came to life on August 15th 1993.
         The opening up of the air waves to the private sector saw the surge in
         Radio programs and consequently the need for professional and well
         trained Radio jockeys.


         What should be the qualities of radio jockey?

         ! ! ! ! ! Have an   outgoing personality and a confident manner.
         ! ! ! ! ! Be an articulate communicator with a clear, attractive speaking voice.

         ! ! ! ! ! Have a good understanding of the whole production process.
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