Page 33 - Electronic Media

Radio 33

# # # # # Use short anecdotes and examples that enhance your “story.”

2. Live in-studio or telephone interview

No editing here, this kind of interview goes on the air live.

# # # # # Remember message!

# # # # # Arrive in advance so you don’t sound out of breath.

# # # # # It’s a conversation. Try to enjoy it.
# # # # # Turn off your cell phone.

# # # # # Remember that you are talking to the program’s listeners, not the
host.

3. Live or pre-tape with other guests

With this format, the reporter interviews a group of experts, each of
whom represents different points of view on the topic at hand. Be ready
for confrontation or controversy.
# # # # # Know what key messages/points you want to make and look for
opportunities to insert this information during the conversation.

# # # # # Avoid a dogfight on air. Deliver your argument clearly and
conversationally.

4. Live call-in

After a brief discussion with the reporter, listeners will call in with
questions for you. - Be ready to answer difficult questions.
# # # # # Be prepared with your key messages and some illustrative examples
and/or anecdotes.

# # # # # Respect the caller. Be polite.