Page 29 - Electronic Media

Radio 29

International use of the radio spectrum is regulated by the
International Telecommunication Union (ITU). Domestic use of the radio
spectrum is regulated by national agencies such as the Federal
Communications Commission (FCC) in the U.S.

WEB-RADIO

Instant global radio, or Web radio, is the latest manifestation of the
Internet’s multimedia successor, the World Wide Web. Improved
technology and content are turning Web radio into a mass medium.
The Web radio concept is mainly underlined by the concept of
Webcasting, or broadcasting station content over the Internet. Online
users who visit the Web pages of Webcasting stations can find archived
and live audio covering news, business, sports, and many different types

of music. The most prominent reason for the increase in Web radio
activity is advancement in related technology.

RADIO-JOCKEY

Radio jockeying as a career has
gathered steam over the last few years
owing to the phenomenal growth of the
radio industry in the country. The
success of every radio station largely
depends on its radio jockeys-RJs. An
RJ must have an in depth knowledge of
the various kinds of music to be able to
keep the listeners hooked on to the
station. Apart from hosting shows and playing music an RJ is also
required to interview celebrities manage contests held by the station as
well as provide information.