Page 60 - BrandBookDSM_EN
P. 60

enthusiastic                                       assertive



                                                                                                             and lively








                                                                                                             connector                                          exclusive




                        HOW



                                                                                                             people —                                           we impose


                                                                                                             interested                                         on people






                       We                                                                                    accessible                                         intimidating











                                                                                                             refreshing                                         trendsetter


                                                                                                             and trend–right



                       Behave




























      REITMANS                           BRAND BOOK                                  60                      CONFIDENTIAL DOCUMENT. DO NOT SHARE OR TRANSFER. FOR INTERNAL USE ONLY.
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