Page 61 - BrandBookDSM_EN
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enthusiastic                                      assertive



            and lively








            connector                                         exclusive




 HOW



            people —                                          we impose


            interested                                        on people






 We         accessible                                        intimidating











            refreshing                                        trendsetter


            and trend–right



 Behave




























 REITMANS  BRAND BOOK  60  CONFIDENTIAL DOCUMENT. DO NOT SHARE OR TRANSFER. FOR INTERNAL USE ONLY.
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