Page 65 - BrandBookDSM_EN

THE MANIFESTO We are a community
of 5 million women.

Each one of us is unique,
yet we share a common belief.

The belief that you should wear your
clothes, and not the other way around.

Because nothing fits as well as you.
And you are what drives us.

Really You.

It’s a shift from surprise (Really),
to honesty (Really You).

It’s as many different stories as there

are women across Canada.

It’s a platform where everything
can be for everyone and where
everyone can inspire anyone.

Because at every age, shape
and budget, you should be able
to feel stylish just being you.

It’s a refreshing simplicity
in a complex world, an honesty
that cuts through the clutter.

It’s a belief that wearing confidence
will always be on–trend.

And that dressing like yourself
is empowering.

Reitmans. Really You.

REITMANS BRAND BOOK 64 CONFIDENTIAL DOCUMENT. DO NOT SHARE OR TRANSFER. FOR INTERNAL USE ONLY.