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EMOTIONAL BENEFITS FUNCTIONAL BENEFITS
You get me (understood) I look well put together (stylish)
I feel like myself (authenticity) I feel comfortable (comfort)
You boost my confidence (confidence)
I am beautiful as I am (self–respect)
I feel feminine (femininity)
REITMANS BRAND BOOK 62 CONFIDENTIAL DOCUMENT. DO NOT SHARE OR TRANSFER. FOR INTERNAL USE ONLY.