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EMOTIONAL BENEFITS  FUNCTIONAL BENEFITS





















 You get me  (understood)  I look well put together  (stylish)








 I feel like myself  (authenticity)  I feel comfortable  (comfort)









 You boost my confidence  (confidence)








 I am beautiful as I am  (self–respect)








 I feel feminine  (femininity)























 REITMANS  BRAND BOOK  62  CONFIDENTIAL DOCUMENT. DO NOT SHARE OR TRANSFER. FOR INTERNAL USE ONLY.
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