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EMOTIONAL BENEFITS                                                                                     FUNCTIONAL BENEFITS





















      You get me  (understood)                                                                               I look well put together  (stylish)








      I feel like myself  (authenticity)                                                                     I feel comfortable  (comfort)









      You boost my confidence  (confidence)








      I am beautiful as I am  (self–respect)








      I feel feminine  (femininity)























      REITMANS                           BRAND BOOK                                  62                      CONFIDENTIAL DOCUMENT. DO NOT SHARE OR TRANSFER. FOR INTERNAL USE ONLY.
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