Page 10 - Critical Analysis - Adriana Valbuena

Video with content engaging the audience.

A video and explanation part

is a prerequisite to reach
people in crowdfunding

platform. Especially in this

digital times where most of

the material and messages

are transmitted by social
media and the duration is less

than 3 second. Using a video is

another way to communicate
your idea, It is not necessary

to be perfect but start with

something.

Create something sticky, can be simple, unexpected, emotional, concrete or stories. For nanny’s

kitchen could be a video that involves food truck, telling the watches a good and bad moment the

business has been through and creating at the end the unexpected for the future once the

restaurant would be open. (Walsh, 2017)