Page 9 - Critical Analysis - Adriana Valbuena

Spend time building a fantastic crowdfunding project.

Increasing the creativity, you need to stop rushing and

taking time to think, to observe and to try. According
to Claxton an academic psychologist mentioned in his

book “hare brain” is the part of conscious to articulate
and express ourselves in an efficient way to do fast and

hurry activities but from the other hand the “tortoise

mind” the unconscious side that it is quite and silence

1
and create great ideas

Using the part of our brain that is rush all the time does

not give us ideas, it only makes us tick our actions, but

the result is disastrous because at the end of the day

and using Nanny’s kitchen as an example

demonstrating that the goals or purpose did not

achieve. (Claxton, 2000). The essence to be successful in a campaign is time. It is important to

dedicate enough time to prepare and plan the project.

1 How Intelligence Increases When You Think Less