Page 8 - Critical Analysis - Adriana Valbuena
P. 8
Defining the problem using
point of view it will give
meaning a problem statement.
It uses three elements user,
needs and insight, providing
more empathy to the
customers.
Build an emotional empathy. Customer Job is another useful tool to
The idea of the campaign is to raise money. understand more customers that probably
Customers and investors need to see the they could be investors in the campaign.
value on the campaign. Start with the Firstly create a list of the customer job, firstly
empathy element, especially for a to get that, it is important to know what
restaurant that it is the focus on customer people want and create an interview or a
service. Audience respond to different survey asking specific questions about the
emotional stimuli, for this reason, is time they go out or when was the last time
essential to target a niche and clarify the they went to a particular restaurant. Once
viewers. Understanding customers it will we collect the information, we will obtain
gain insight into their needs. (Walsh, 2017). the initial insight from the customers; we
can create a visual customer job (see exhibit
1).
