Page 6 - Critical Analysis - Adriana Valbuena
P. 6
Analysis
Usually, the campaign body has two Another assumption could be that
parts, a visual side that contain an time is money for the owner of the
engagement video and a summary with food truck, it is not easy to get a time
some information detailed. This report out of business to see or learn how
will demonstrate all relevant aspects the visual sense is impacting the
from different perspectives why the world. Moreover, if he is still leasing
campaign failed and no one was a local restaurant, we can deduct
interested in investing. how stress can be about the
Analysing the case from different expenses and the money that he
needs to spend. These reasons as
angles, we can assume that the owner
short time and pressure on payment
of the business is not into the new
digital and social media. lead why the campaign is weak in
content and not showing a creativity
video.
Furthermore, the deficiency in research is another critical
point. No dedicated enough time to check others campaign
and to compare with the one the owner created. The principal
mistake was the communication on Pledgeme platform and
the way they approach the audience. We will explain some
ideas using some knowledge from design thinking to improve
a better outcome.
