Page 51 - EW July 2021 final
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EW SPOTLIGHT FEATURE

       CHITKARA DESIGN SCHOOL


       Gopal Meena, Vice President  - Strategic Initiatives, Dean - Department of UX. Chitkara Design School


             hitkara Design School believes in a   the audience emotionally, visually and
             unique vision that combines the creative   intellectually.
       Clegacy of the past with innovation that   Moreover, employment of special effects
       looks towards the future.          artists and animators is projected to grow from
         Being one of the new and promising design   2019 to 2029 due to the increased demand for
       schools in India, Chitkara Design School offers   animation and visual effects in video games,
       students a wide range of disciplines covering   movies, and television. Some career options
       everything from visual communication design,   that can be opted for after the completion of
       animation, UX|UI to fashion design.  this degree are: Graphic Designer, Visualizer,
         The faculty at Chitkara Design School   Video Editor/Cinematographer, Multimedia
       comprises of industry professionals, design   Artist, Digital Artist, Web Graphic Designer,
       practitioners and researchers, designers and   Storyboard Artist, Motion Graphics Design and
       critics with years of experience. With state-of-  much more.
       the-art resources, professional art equipment,   The curriculum of Chitkara’s Fashion
       intensive curriculum, and visionary faculty,   Design programme prepares the student
       the budding artists are guided to harness their   to become a designer with creative vision
       potential.                         who is capable to make his/her place in this   new mediums and methods for creating
         Providing a flexible framework for student-  challenging industry. Moreover, the students   thoughtful and responsible design solutions.
       centered learning, the curriculum is not just   are also offered the opportunity to study   Any candidate seeking a job as a Product
       methodical, but also an invigorating experience   abroad for a semester or entire year at leading   Designer can choose from the several sectors
       which is aimed at research and experimentation.   European and Asian Design Schools.   and industries available as per his/ her
         For the current academic year, we are offering   The programme encompasses the   requirements and inclination. Some jobs directly
       the following programmes:          conceptual aspects of Fashion Illustration   related to this degree include: CAD technician,
           •   Bachelor of Fine Arts      and Computer Design along with the skills   Clothing/textile technologist, Colour technologist,
           •   B. Des. in Fashion Design  of Draping, Pattern Making, and Garment   Exhibition designer, Furniture designer, Interior
           •   B. Des in Animation        Construction. Students can specialise in   and spatial designer and Product designer.
           •   B. Des in Visual Communication  varied areas such as art, intimate apparel,   Another interdisciplinary course has been
           •   B. Des in User Experience (UX/UI)  children’s wear, sportswear, and evening wear,   offered to students to equip them to take on the
           •   M. Des in User Experience (UX/UI)  along with Accessory Design and Fashion   challenges of the design industry. B.Des in Visual
         The programmes in User Experience (UX/  Merchandise. They also master computer-  Communication is a specialised programme
       UI) teach how to design digital products that   aided design (CAD) and learn how to take a   where the student can specialise in Graphic
       provide relevant user experiences. It is about   design from concept to a finished product.   Design and Advertising. This course enables him
       understanding the needs of the users, creating a   This course opens up various career   to acquire the skills and techniques necessary to
       product roadmap based on these needs and then   options, such as: apparel production manager,   pursue a fulfilling career in the various areas of
       implementing the principles of UX Design so that   fashion show organiser, cutting assistant,   the Advertising, Print and Graphic Design industry
       one gets an easy to use and simple product.   fabric buyer, costume designer, entrepreneur,   and progressive knowledge of design.
         Moreover, the demand for UX designers is   fabric quality control manager... and the list is   One can enter the corporate world with
       steadily increasing. This can be proven by the   endless.           this degree and opt for the following careers:
       fact that LinkedIn ranked UX design as one of the   The B. Des in Product Design programme   Corporate Communications, Environmental
       top 5 in demand skills as of 2020 while Glassdoor   is concerned primarily with the relationship   Design (the design of signs and sign systems),
       added it to their list of best 50 jobs to have in   between products, systems and those who   Information Design, Exhibition Design for trade
       2021.                              use them. The demand for product designers   shows and museums, Film / Television Graphics,
         Keeping true to its words to stay attentive to   is increasing with each passing day as there is   Interactive Design for Websites, Video Games,
       the latest trends in the design industry, Chitkara   a huge shortage for skillful product designers   and Computer Displays; Package Design; Logo,
       Design School also offers B.Des in Animation.   in the market.      Identity, and Brand Design; Retail Design, and
       This specialised course will help the student   Chitkara’s programme lays emphasis   many more.
       create characters, tell their stories, as well as   on process-centric approach which shapes   Chitkara Design School’s core aspect is
       design, paint, model, texture, animate, light,   a student’s education through participation   to offer world-class design education and to
       composite and edit films. One will develop his/  and teamwork. A student engages in a   promote design awareness and application to
       her artistic and storytelling ability, technical   multi-disciplinary and collaborative design   help in improving quality of life and society. It
       skills, software knowledge, and learn about   process that involves research, observation,   is making its contribution by providing young
       special effects. The students will be taught   modelling, prototyping, and evaluation. The   talented minds with the latest courses to keep
       how to combine essential technical skills   course introduces current production and   them at par with the demands of the fast-
       with conceptually original ideas that effect   manufacturing processes as well explores   changing world.
                                               EDUCATIONWORLD JULY 2021
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