Page 93 - EducationWorld May 2021
P. 93

Explanatory


             learning pioneer





                   HRISHTI JAIN is the
                   cerebrally-driven founder-
             SCEO of Reading Right
             (estb.2013), a Kolkata and Delhi-
             based proprietary firm which she
             believes is ready, willing and able
             to give a huge boost to the learning
             outcomes of a wide spectrum
             of learners ranging from school
             children, college, university students
             to business executives. Following
             intensive research over seven years,
             Jain has built a 15-member core
             team of software professionals which
             is led by CTO (chief technical officer)   Jain: improved learning outcomes promise
             Som Sankar Naskar. Together, they
             have developed a revolutionary   of business newspapers, I hated   learning systems. Through this
             SaaS (software as a service) tool —   having to read them because of their   initiative, we hope to achieve
             including a ready-to-use dashboard   complex language. News reports and   economies of scale which seems
             — which enables every teacher    editorials covering a wide canvas of   plausible because the explanatory
             to insert supplementary online   politics, economics, law, sociology   notes provided by a good teacher
             explanation to any difficult-to-grasp   among other subjects in a technical   can be shared not only by students
             textbook content, across all subjects.   bouquet of words often need   of a single school but across
             Newspeg. This software package   deeper explanation. Thus the idea   schools countrywide. Moreover,
             perfected and launched in the    of developing a software program   this tool offers the guarantee of
             “stealth mode” in over 700 institutes   to insert explanations on any given   dramatically improving students’
             thus far, is set to go big time with two   paragraph, line or word in the daily   learning outcomes as explanatory
             un-named state governments and a   newspaper was born,” recalls Jain.   education is way more powerful than
             national exams board having signed   Reading Right began its      conventional chalk-n-talk teaching,”
             up schools/colleges falling within   operations seven years ago with   says Jain.
             their ambit.                     physical format programs centred   Future plans. With the MPV
             History. A business management   around a curriculum crafted out of   (minimum product viability) of the
             graduate of St. Xavier’s College,   newspaper reports and edits which   SaaS tool having been tried, tested
             Kolkata and the top-ranked       has transfigured into ‘smarticles’ on   and proven, Jain is all set to scale
             Indian School of Business,       the firm’s dashboard and app.    the firm’s customer acquisition
             Hyderabad, which awarded her a   Direct talk. “The basic model for   drive. “Reading Right has great
             merit scholarship, Jain began her   smarticles is to provide people   potential because of the sheer range
             professional career in 2016 as a   with the option to purchase single   of audience our product caters to
             lead consultant to the ministry of   stories/news articles across media   which includes B2B, B2C and B2G
             planning, heading infrastructure,   publications, instead of an entire   (government) markets. Thus far
             energy and urban development     subscription along with explanations   the response is excellent, largely
             for the government of Andhra     — in the form of images, videos or   because of the ease of adaptation
             Pradesh. Meanwhile, she had already   audio notes — provided for every   of the product. It takes barely ten
             conceptualised and registered    concept/line by expert practitioners.   minutes to comprehend the system
             Reading Right as a path-breaking   Eventually, we intend to persuade   and get started. We offer students in
             proprietary firm based on deep   the Central and state governments   India and neighbouring countries a
             lateral and critical thinking modules.   and premium schools and coaching   huge opportunity to break with the
                “Although my father, a Kolkata-  institutes across disciplines to   tradition of rote learning,” says Jain.
             based businessman is an avid reader   include this tool in their teaching-    Dilip Thakore (Bengaluru)

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