Page 380 - Crisis in Higher Education
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350  •  Index



               holding universities accountable,   impact on higher education
                    122–125                           outcomes, 219
               impact on higher education outcomes,   length of a bachelor’s degree, 205–208
                    138–140                      recommendations, 219–220
               recommendations, 140              structure, 203–205
               rigorous curriculum, demand for,   unblock path to graduate in four years,
                    134–136                           208–209
               securing a good job, 136–138   Customer-focused, resource management
               university rankings, 128–129           perspective, 97–120
               useful transfer, 130              core goals, 112
             Chief Academic Officer (CAO), 79    curricula content, 107
             Civil Rights Act of 1964, 48        identifying the customers, 99–102
             College Cost Reduction and Access Act of   mediator, 102
                    2007, 134                    mission, 112
             College prep track, 91              multiple customers (universities as
             Community college, 6                     mediators), 103–104
             Computer-aided design (CAD), 281    organizing paradigm for higher
             Computer-aided engineering (CAE), 281    education, 102–111
             Computer-aided manufacturing        pedagogy, 109
                    (CAM), 281                   professional service organization, 102,
             Conglomerates, 24–26                     105–107
             Consumer Price Index (CPI), 33, 34  research, 110–111
             Continuous improvement, 245         resource management, 113–118
             Conundrum, see Higher education     service dominant logic, 102, 107–111
                    conundrum                    solution, 118–119
             Cooperative education, 167, 274     strategy, 111–113
             Costs, 31–46                        universities are professional service
               four-year, public university education,   organizations, 105
                    rising cost of, 32–33        values, 112
               miscellaneous living expenses, 32, 42  vision, 112
               problem of, 64                 Customers of higher education, 15–18,
               return on investment, 42–45            65–71
               room and board, 32, 40–42         lack of understanding customers,
               special fees, 32, 35–39                71–74
               textbooks and learning tools, 32,   misaligned actions and, 17–18
                    39–40                        organizations, 16
               tuition, 32, 33–34                poorly articulated goals and, 16–17
             Council on Social Work Education, 20  professional service organizations, 66
             Course design, 150–151              service-dominant logic, 66
             CPI, see Consumer Price Index       students, 15
             Culture change, need for, 231       third-party payers, 15, 66–67
             Curriculum                          unclear messages, 67–68
               content, 107, 257                 values and perspectives, 68–71
               match, 131
               overlap, 296, 298–302
               rigorous, demand for, 134–136  D
             Curriculum, redesign of, 202–210  Demand–supply relationships, 13
               career development, 209–210    Donation/gifts, 116
               driving forces for change, 218  Dropouts, 302–304
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