Page 97 - Crisis in Higher Education
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70 • Crisis in Higher Education
Economic Prosperity and New Innovative Products High importance High importance High importance High importance
Academic Rigor and High Standards High importance High importance High importance High importance
Earn 4-Year Degree and Pursue Graduate Degree High importance High importance High importance High importance High importance
Earn 4-Year Degree and Get a Job High importance High importance High importance High importance High importance
Attributes of Higher Education That Each Customer Believes Are Highly Important a
Service to the Academy that Supports Research and Teaching High importance High importance means that a customer attaches the highest worth to this attribute. Because a cell is blank does not necessarily mean that the customer feels this attribute is unimportant. For example, parents, other family members, and friend
Teaching Enhancements High importance High importance High importance High importance High importance
Basic and Applied Research High importance High importance most organizations interact with universities.
TABLE 4.2 Customers Students Third parties Parents, other family members, and friends Government Higher education Organization that hire graduates a
