Page 96 - Crisis in Higher Education
P. 96
70 • Crisis in Higher Education
Attributes of Higher Education That Each Customer Believes Are Highly Important a
Service to the Economic Earn 4-Year Prosperity Academic Degree and and New Rigor and Earn 4-Year Academy that Pursue Innovative High Degree and Supports Research Graduate Products Standards Get a Job and Teaching Degree High High importance importance High High High High importan
Teaching Enhancements High importance High importance High importance High importance High importance
Basic and Applied Research High importance High importance most organizations interact with universities.
TABLE 4.2 Customers Students Third parties Parents, other family members, and friends Government Higher education Organization that hire graduates a
