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McKINNEY


                                                          REALTY

                                    WHERE DO BUYERS COME FROM?


           FIRST STEP TAKEN DURING THE HOME BUYING PROCESS, FIRST-TIME AND
           REPEAT BUYERS (Percentage Distribuon)

                                                                                            First-me       Repeat
                                                                             All Buyers
                                                                                             Buyers         Buyers
          Looked online for properes for sale                                 36%            32%            41%
          Contacted a real estate agent                                        19%            16%            22%
          Looked online for information about the home buying process          11%            15%            8%

          Contacted a bank or mortgage lender                                   8%            10%            6%
          Drove-by homes/neighborhoods                                          7%             6%            9%
          Talked with a friend or relave about the home buying process         7%            11%            3%
          Visited open houses                                                   4%             3%            5%
          Looked in newspapers, magazines, or home buying guides                2%             2%            2%
          A3ended home buying seminar                                           2%             3%             *
          Contracted builder/visited builder models                             1%             1%            2%

          Contacted a home seller directly                                      1%             1%            1%
          Read books or guides about the home buying process                    1%             1%             *
          Other                                                                  *             *             1%

           * less than 1%


          FIRST STEP TAKEN DURING THE HOME BUYING PROCESS, BY AGE
          (Percentage Distribuon)




                                                                       All Buyers   18-24    25-44    45-64   64-OLDER

          Looked online for properes for sale                            36%        34%      40%     36%       21%
          Contacted a real estate agent                                   19%        16%      16%     21%       35%
          Looked online for information about the home buying process     11%        16%      13%      8%       35%
          Contacted a bank or mortgage lender                             8%         11%      9%       7%       4%
          Drove-by homes/neighborhoods                                    7%         4%       5%      10%       12%
          Talked with a friend or relave about the home buying process   7%         13%      8%       4%       6%

          Visited open houses                                             4%         2%       2%       5%       9%
          Looked in newspapers, magazines, or home buying guides          2%         1%       2%       2%       4%
          A3ended home buying seminar                                     2%         1%       2%       1%        *
          Contracted builder/visited builder models                       1%         1%       1%       2%       3%

          Contacted a home seller directly                                1%         1%       1%       1%       2%
          Read books or guides about the home buying process              1%          *       1%        *        *
          Other                                                            *          *        *       1%       1%
            * less than 1%


                                       11     James Herrman THE LOCAL REALTOR© Prelisng Packet
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