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McKINNEY


                                                          REALTY




                                    WHERE DO BUYERS COME FROM?



                 Buyer Source
                                                                                                          Other Agent
                                     0% of Buyers            James Herrman—THE LOCAL REALTOR©
           (How buyers found the home                                                                      Strategy
                they purchased)
                                                     Find the Agent with the Buyer Program. Includes aggressive reverse
              Agents with buyers       35 - 40%                                                                ?
                                                               prospec(ng, e-flyers to agents in area.

                                                   Over 90% of buyers today start on the Internet! My lis(ngs are linked to
                                                    over 300 other websites including MSN, Yahoo, Realtor.com, etc., en-
                   Internet              35%                                                                   ?
                                                    suring maximum exposure and a speedy sale. We also post our lis(ngs
                                                               to Facebook Marketplace and Twi7er.


                  Yard Signs             15%             We use large yard signs with free 24-hour informa(on.   ?
                                                    Note: All other sources: newspaper, neighbors, open houses, etc. ac-
                                                     count for all of the few remaining sources. Unless a marke(ng plan
                  Top 3 Total            85%+                                                                  ?
                                                    op(mizes for the top 3, we find that homes either do NOT sell or sit on
                                                              the market for extended periods of (me.


















































                                       9     James Herrman THE LOCAL REALTOR© Prelisng Packet
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