Page 7 - JamesHerrman_Prelisting Package

McKINNEY

REALTY

COMMON SELLER QUESTIONS

1. We want to only give you a 30/90 day 3. Let’s List high, we can always come
lisng. Unfortunately, we are not able to do that... down later.
six months is the minimum per our company policy. We This is the #1 mistake that other agents make with
will, however, offer you the Hassle Free Lis!ng Guar-
sellers, which results in HOMES NOT SELLING AT ALL!
antee. This 100% service sa!sfac!on guarantee covers We certainly understand you would like to list high
the lis!ng period from day 1 to 180.
in order to leave room for nego!a!ng, etc. Have you
considered the major problem that this creates for you
as a seller? Most people won’t bother to look at a prop-
2. We’ll save commission by selling it our- erty that is priced too high. Would you rather have me

selves. We certainly agree that if (and in today’s chal- nego!ate mul!ple offers to get our price or not have an
lenging market) it’s a big IF, you could possibly save the opportunity to nego!ate any offers at all? We find
commission by selling yourself… sellers dras!cally over-es!mate the amount of room
needed to nego!ate? BoAom line: Get it priced right up
Compounding the challenge is in the postmortgage
meltdown world, seller’s are ill equipped to properly front and you are rewarded with a higher list/sales
price ra!o and more money in your pocket at closing.
qualify poten!al buyers (something that we find many
other agents don’t do well either). The result is a very Over-price it and you risk being rejected by the market
and never selling.
low closing ra!o for contracts from buyer – even if
lucky enough to get an interested buyer.
And what’s worse... only 2% of all For Sale By Owners
sell themselves.. .and 98% are listed and sold by real
estate agents. Can you afford to have only a 2% chance
of selling your home?

7 James Herrman THE LOCAL REALTOR© Prelisng Packet