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Page 26 The Antique Shoppe June, 2018
Marketing Director John Amerson says that customers love the space. Some
regular customers even shop dressed in 50s or 60s style, he said.
ANTIQUES

SPOTLIGHT

By Laura Sikes

ORANGE TREE ANTIQUE MALL

“A Fun Place to Shop”

If you attended the grand opening of Orange Tree Antiques Mall in Winter Park,
FL 23 years ago, you might have been tapped on the shoulder by Charlie Chaplin. “The way we have the store mapped out, it’s a
Owners Sherrie and Barry Hershone, who were longtime avid antiques collectors fun place to get lost in a maze,” he says.
before starting their business together, hired the Chaplin re-enactor and other Amerson says that the mall’s dealers, who work
entertainers for the celebratory opening. hard at finding unusual and unique items, create “a
That same joie de vivre spirit continues today in the business as Sherrie Hershone wow factor.” The majority of the mall’s merchandise
strives to keep things fun and interesting for her customers. Her husband, Barry, dates from the 1940s to 1980s.
passed away a few years ago. The couple began the business in 1995 after Barry’s One of the more memorable pieces which sold Sherry Hershone, Owner of
retirement and turned their hobby of antique collecting into a business that they recently, he said, was an entire retro kitchen with Orange Tree Antiues Mall
enjoyed. stainless steel top counters with all the vintage
Hershone says that her goal through the years has been to provide customers appliances and details. The store which carries a garage or industrial line of
with great service and to give them a fun and memorable shopping experience. merchandise even has a 1984 corvette door used as a wall hanging.
“I’d like for our customers to be able to relive their parents and grandparents lives The store’s top 10 selling classifications include the garage or gas station
by walking down memory lane,” Hershone said. memorabilia along with vintage jewelry; kitchen and retro appliances; books; vinyls
Hershone’s grandmother passed down her love of vintage jewelry to her and or records; mid century home furnishings; entertainment barware/drinkware;
jewelry remains a top seller. The mall, which was originally a Publix store and an outdoor entertainment/patio/poolside; statuary/ architectural; wall art and “hard
S&H Green Stamp store, expanded to 15,000 square feet about four years ago and to find collectibles in home accessories; and retro and authentic toys.
has 140 dealers. There’s a new resurgence in antique toys and collectibles, Amerson said.
“Our toy setup in the store looks just like an old-fashioned department store. It’s
CRESCENT CITY PALATKA a fun place to go and shop,” he said.
The garage memorabilia is another classification that has taken off with
COUNTRY Finders Keepers customers, Amerson said. “We’re not talking about “man cave stuff” but more
industrial or utility fun items. They are going crazy over it.”
ANTIQUES MALL of Palatka Amerson said that while the business is growing they are seeing an uptake in a
193 Highway 17 South younger audience.
2167-1 S. US Hwy 17 “We’re seeing a welcomed surge of a younger generation coming to the store,”
East Palatka, FL 32131
Crescent City, FL 904-476-1038 • 386-972-4452 he said. He said 50 to 60 percent of the mall’s client base has evolved to a younger
386-698-0844 Mon–Sat 10am-6pm (Wed 10am -5pm) profile of 35 and under.
Antiques Credit Cards Accepted Hershone’s approach to business has always focused on her customer service
Collectibles Consignments while delivering a quality assortment of products at a great price along with being
Unique Items Layaway able to give customers several special promotions throughout the year, Amerson
China & Crystal said.
Furniture & Household Items In addition to the
Items for the Entire Family complimentary coffee,
Rental Space Local Artist Accepting Orders For Orange Tree Antiques Mall tea and cookies provided,
10 x 10 = $125 Mo Old Feed ‘n Seed Store Charcoal Portraits For Both Family 853 S. Orlando Avenue customers can partake in
Adjacent to Members &/or Pets many services including:
46 Crescent City High School Teressa & Jim Maskell, Owners 24 Winter Park, Fla. gift certificates, a lay-a-
407-644-4547 way program, appraisal
GAINESVILLE AREA DEALERS www.orangetreeantiques.com service, fine porcelain
repair, clock repair, re-
Open 7 Days a Week upholstery service, door
The PainTed Table Liquidation of Antiques Mon.—Sat. 10 a.m. to 6 p.m. to car package delivery,
Tastefully Recycled & Contents of homes Sun. 12-6 p.m. along with help of
Since 2001
Affordably Priced Camellia antiques knowledgeable staff or
specialists.
Unique Pieces of Quality & Estate Sales, llc As the store’s figures
Thornebrook Village 10006 CR 1469 have moved ahead of last
2441 NW 43rd Street, Suite 5A EARLETON, FL year’s sales, Amerson said Hershone and the mall are looking forward to planning
their silver anniversary celebration for 2020. Who knows, you may still to get a
Gainesville, FL 32606 Beside the Post Office. chance to see Charlie Chaplin.
(352) 371-1555 OPEN: FRIDAYS & SUNDAYS Until then, Orange Tree Antiques Mall invites you to visit and enjoy a unique
or By appointment/ChanCe shopping experience. The store has free parking and is conveniently located right off
Buy • Sell • Consign Call For Your Estate Sale Needs Interstate 4 just five minutes from Orlando and 20 minutes from major attractions.
Serving Gainesville, Deland & Sarasota
MENTION THIS AD FOR 10% DISCOUNT 352-871-0743 You’ll also be close to Winter Park’s many restaurants.
For the mall’s upcoming special events, please like them on Facebook.
www.CamelliaAntiques.com
Farmers Market Camille Huie - hoch21@windstream.net
Every Friday 4-7PM 30 31 Laura Sikes, a freelance photojournalist, lives in Mount Dora, Fla. Email: lasikes@gmail.com
ANTIQUES SPOTLIGHT features people and places that stand out in the industry.