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4.45%
                                                                          5%                                    4.34%

                                                                                                                                          3.70%
                                                                     SEARCH  4%


                                                                          3%
        ADVOCACY
                                                                     GOOGLE DISPLAY NETWORK (GDN)
        Average Click-Through Rate                                        2%


        The average click-through rate (CTR) in AdWords                   1%
        across verticals  in the advocacy industry is
        4.41% on the search network and 0.59% on the                      0%

        display network.
                                                                       0.50%
                                                                                      0.38%                     0.35%

                                                                          1%                                                              0.67%



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                                                                                                GOOGLE ADWORDS INDUSTRY BENCHMARKS  |  4
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