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4%
SEARCH 3.10%
3% 2.51%
2.10%
GOOGLE DISPLAY NETWORK (GDN) 1%
APPAREL 2%
Average Click-Through Rate 1.13% 1.17%
The average click-through rate (CTR) in AdWords
across verticals in the apparel industry is 1.58% on
the search network and 0.52% on the display network. 0%
1% 0.48% 0.54% 0.48%
0.93% 0.91%
CLOTHING T-SHIRTS FOOTWEAR JEWELRY ACCESSORIES
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 10
