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$60 $49.59
$41.45 $33.56 $32.79 $32.62
SEARCH $40
$20
APPAREL $0
GOOGLE DISPLAY NETWORK (GDN) $40
Average Cost Per Action $20
The average cost per action (CPA) in AdWords across $25.04 $22.90
verticals in the apparel industry is $38.86 on the $33.73
search network and $38.56 on the display network. $60
$80 $72.69
$100 $87.22
CLOTHING T-SHIRTS FOOTWEAR JEWELRY ACCESSORIES
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 13
