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8% 7.39%
SEARCH 6% 5.28% 5.84%
4.53%
4.22% 4.27%
4% 2.75%
GOOGLE DISPLAY NETWORK (GDN)
AUTO 2.58% 2.53%
Average Click-Through Rate 2%
The average click-through rate (CTR) in AdWords 0%
across verticals in the auto industry is 4.00% on the 0.24% 0.31%
search network and 0.60% on the display network. 1% 0.56% 0.80% 0.47% 0.49% 0.85% 0.82%
2% 1.53%
NEW VEHICLES USED VEHICLES COMMERCIAL VEHICLES CAMPERS & RVS
BOATS & WATERCRAFT VEHICLE PARTS & ACCESSORIES VEHICLE REPAIR & MAINTENANCE
DRIVING INSTRUCTION & DRIVER EDUCATION AUTO INSURANCE
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 16
