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$160 $148.37
SEARCH $120 $83.15 $98.46 $98.53
$80 $54.62 $50.99
$40 $23.08 $30.42 $14.96
GOOGLE DISPLAY NETWORK (GDN) $32.83 $49.12
AUTO $0
Average Cost Per Action $40 $23.88 $25.69 $23.68
The average cost per action (CPA) in AdWords across $80 $77.40 $68.05
verticals in the auto industry is $33.52 on the search $120
network and $23.68 on the display network.
$160 $143.44
$200 $177.19
NEW VEHICLES USED VEHICLES COMMERCIAL VEHICLES CAMPERS & RVS
BOATS & WATERCRAFT VEHICLE PARTS & ACCESSORIES VEHICLE REPAIR & MAINTENANCE
DRIVING INSTRUCTION & DRIVER EDUCATION AUTO INSURANCE
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 19
