Page 15 - Coax-Adwords-Benchmarks-2018
P. 15
12% 11.11% 10.61%
SEARCH 10%
8%
6.12%
6% 5.02%
4.28% 3.76% 3.90%
GOOGLE DISPLAY NETWORK (GDN) 0%
AUTO 4% 3.12% 2.29%
Average Conversion Rate 2%
The average conversion rate (CVR) in AdWords across 1%
verticals in the auto industry is 6.03% on the search 2% 1.17% 0.99% 1.14% 0.88%
network and 1.19% on the display network. 1.74% 1.87%
3% 2.14%
4% 3.15%
3.70%
NEW VEHICLES USED VEHICLES COMMERCIAL VEHICLES CAMPERS & RVS
BOATS & WATERCRAFT VEHICLE PARTS & ACCESSORIES VEHICLE REPAIR & MAINTENANCE
DRIVING INSTRUCTION & DRIVER EDUCATION AUTO INSURANCE
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 18
