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4.76%
5%
3.73%
SEARCH 4%
3%
CREATIVE 2% 2.89%
Average Conversion Rate 1%
The average conversion rate (CVR) in AdWords across GOOGLE DISPLAY NETWORK (GDN) 0%
verticals in the creative industry is 3.90% on the
search network and 1.73% on the display network. 0.5%
1%
0.80%
1.5%
1.23%
1.47%
VISUAL ART & DESIGN MUSIC & AUDIO TV & VIDEO
GOOGLE ADWORDS INDUSTRY BENCHMARKS | 24
