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$2.35
$2.50
$1.94
SEARCH $2
$1.27
$1.50
CREATIVE
GOOGLE DISPLAY NETWORK (GDN)
Average Cost Per Click $1
The average cost per click (CPC) in AdWords across $0.50
verticals in the creative industry is $1.56 on the
search network and $0.45 on the display network. $0
$0.50
$0.30
$0.45
$1 $0.65
VISUAL ART & DESIGN MUSIC & AUDIO TV & VIDEO
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 23
