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$10
$8.07
SEARCH $8
$6
GOOGLE DISPLAY NETWORK (GDN) $0
AUTO $4 $2.46 $2.56 $1.66 $1.99 $3.47 $2.80
Average Cost Per Click $2 $1.26 $1.14
The average cost per click (CPC) in AdWords across $0.29 $0.14
verticals in the auto industry is $2.46 on the search $1 $0.61 $0.86 $0.43 $0.42 $0.56 $0.87
network and $0.58 on the display network. $2
$3 $3.70
NEW VEHICLES USED VEHICLES COMMERCIAL VEHICLES CAMPERS & RVS
BOATS & WATERCRAFT VEHICLE PARTS & ACCESSORIES VEHICLE REPAIR & MAINTENANCE
DRIVING INSTRUCTION & DRIVER EDUCATION AUTO INSURANCE
GOOGLE ADWORDS INDUSTRY BENCHMARKS 2018 | 17
